Changing perspectives - our 2026/27 away shirt
“Where water flows, new perspectives emerge”
First Team
29.07.2026, 20:00
FC Augsburg are proud to present their new away shirt for the 2026/27 season, photographed by none other than Han-Noah Massengo.
With its strong regional connection to the UNESCO World Heritage-listed Augsburg Water Management System, FC Augsburg has made water a key focus of its sustainability strategy. The club’s new away shirt takes up that theme under the motto “Where water flows, new perspectives emerge” – not through a conventional product story, but as an expression of a conscious shift in perspective.
At Wolfzahnau, where the Lech and Wertach rivers converge, one player wasn’t in front of the camera, but behind it this time, telling the story of the shirt through his own lens. After showcasing his photography from last season in an exhibition, FCA’s Han-Noah Massengo also took charge of the creative direction for the campaign accompanying the club’s new away shirt. From selecting the models and accessories, to shaping the overall look and feel, he put his own distinctive visual stamp on the campaign, right down to the final images.
“This campaign has given rise to something truly special. It is more personal than anything we have done before, and it also tells the story of the shirt directly through the eyes of one of our players. The fact that the photos were taken at a location where water has shaped Augsburg makes that connection even more tangible. This perspective and the details of the shirt come together in a unique way, and we’re very proud of that. Through a wide range of projects and educational initiatives, we are taking responsibility for water as a vital resource, one that has a particularly strong connection to Augsburg as a UNESCO World Heritage city,” said FCA CEO Michael Ströll.
A modern take on a water-inspired look
Made from recycled polyester, the petrol-green shirt features an all-over design that captures the depth and movement of water. The FCA badge, kit supplier and sponsor logos, all finished in elegant gold, provide striking accents and echo the shimmering reflection of sunlight on the city’s rivers and reflect its identity in a modern interpretation.
The back of the neck features the year of FCA’s founding, 1907, while the back of the shirt features printing reading “FC Augsburg.” Fans can also select custom or player printing, which will feature a matte-gloss effect with a water-like look.
Gallery: 20260729_Auswärtstrikot
The new away shirt will be available from 10:00 CEST on Thursday, 30th July in the FCA online shop, the club stores at the WWK ARENA and on Maximilianstraße, the new pop-up store in the City-Galerie and the VR Bank branch on Annastraße. The shirt is priced at €89.95 and is available in sizes S to 3XL, as well as in a women’s fit from XS to XL. The children’s shirt costs €69.95 and comes in sizes 116 to 164.
