FCA present new away kit
“Swabian love”
First Team
11.07.2025, 09:30
FC Augsburg proudly present their new away kit for the 2025/26 season: the “Swabia Kit” – a tribute to the Swabian region and its people.
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Connection to the Bavarian Swabia region
Under the motto “Swabia is more than just a region – Swabia is a feeling”, FCA have created a shirt that expresses their connection to the Bavarian Swabia region in a unique way. The campaign to launch the Swabian Kit was shot at iconic locations across the region. The photos were taken in places such as Augsburg, Schwangau, Hegratsrieder Lake and even from a hot air balloon above the rooftops of Swabia. The focus of the images is on the beauty of the landscape, nature and the sense of home – captured in pictures featuring a young couple on a date exploring the Swabian region
„The Swabia Kit symbolises our deep connection to our home and our roots. With its unique design and the colours red and yellow, it is a clear statement for the Bavarian Swabia region, bridging tradition and modernity. The first pre-season friendly against TSV Gersthofen is the perfect occasion to present our new away kit“
– Michael Ströll, CEO FC Augsburg
Premiere at the friendly in Gersthofen
The Swabia kit is available now online at shop.fcaugsburg.de, at the fan shops at the WWK ARENA and Maximilianstraße, as well as at the VR-Bank branch on Annastraße during regular opening hours. The adult shirt is available in sizes S to 3XL for €89.95, while the children’s shirt is available in sizes 116 to 164 for €69.95. The kit will make its official debut on Saturday, 12th July during FCA’s friendly in Gersthofen (14:00 CEST). Fans at the ground will have the opportunity to purchase the new away kit directly at the sales stand.
Design is a tribute to Swabia
The kit is a tribute to the Swabian region, whose flag and coat of arms feature the colours red and yellow. Notably, the luxurious jacquard fabric gives the kit an exclusive look. The pattern that spans the entire shirt is intricately woven and abstractly incorporates elements from the Swabian coat of arms. Yellow accents at the collar and cuffs add the perfect touch to the red kit – making it a real eye-catcher and a clear statement for the Bavarian Swabia region. Additionally, the Swabian district’s coat of arms can be found at the nape of the shirt.
Each Swabia Kit features the “FC Augsburg” lettering, printed with the club’s custom font.
